Want to Be Successful? First Things First: You are Not Your Customer

Many companies and sales teams are shooting blindfolded – over and over again, just hoping for an accidental bullseye from time to time. This method of selling is so common across industry that it not only makes it hard as hell to forecast revenue, but luck can happen to anyone and give the impression of […]

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The Dirty Marketing Lies That Can Stop Growth in its Tracks

“Many people equate marketing with sleight of hand activity designed to con people into paying good money for more than they actually receive” – Barnes, Blake & Pinder, 2009 Marketing is not a department. It is not a foo-foo artsy grey area in the black & white world that is engineering and science. Marketing is […]

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Endangered Species Alert: The Professional Salesman

http://Photo by rawpixel on Unsplash Sales people. You either know one, are one, or despise at least one. Without them, companies wouldn’t be able to survive, much less thrive. Even non-profit organizations need to sell something in order to stay in business. . . . . a product, idea, or a cause. Teenagers, retirees, stay-at-home […]

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WEFTEC ’18 Wrap Up

Ah WEFTEC. The once a year shebang where we see most of our industry associates all in one place, and catch up on the latest technologies, case studies, and projects. It’s hectic. It’s exciting. It’s exhausting. It’s necessary. For many of us, it’s part of the job requirement. For me it has always been fun. […]

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8 Game Winning Tips for Your Best WEFTEC Ever

As we prepare for #WEFTEC2018, here are 8 Game Winning Tips for Your Best WEFTEC Ever. See you in New Orleans!  

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Hello!

  After 15+ years of working in water and wastewater, and as my passion continues to grow year by year for our industry, I am ecstatic to announce the launch of an exciting new venture, Watermark Pro Solutions. Watermark Pro Solutions was born of the idea that even in a highly technical industry there is […]

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